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Travel insurance specialist, Preferential, has appointed an in-house online marketing manager after previously outsourcing its online marketing. Caroline Snedker has joined the company to strengthen its ongoing strategy to market its travel insurance products through its website www.preferential.co.uk

Caroline Snedker has over five years product and marketing experience within the travel industry, including positions at TUI, Gulliver’s Travel Associates and luxury tour operator Beachcomber Tours where she was responsible for online marketing. She holds a Diploma in Digital Marketing from the IDM, an internationally recognized leading body for the professional development of direct, data and digital marketing.

As Preferential’s Online Marketing Manager, Caroline is responsible for the delivery of increased revenue through the online channel. She comments, “I will achieve this by developing and driving the online marketing strategy to build competitive advantage and support business objectives.”

Steve Nickerson, managing director of Preferential, comments, “I am delighted to welcome Caroline to the Preferential team. Our online strategy is key to our business development across a number of market sectors and this appointment shows how important online marketing is to us as a travel insurance provider.”

The Preferential Group specialises in travel insurance, and provided policies for over 3 million travelers in 2006 through its three separate divisions: the business-to-business division, Preferential Insurance Services; the underwriting division, Optimum Underwriting; and Preferential Direct, which is the group’s consumer facing operation

 

For award-winning travel insurance, from the specialists, go to: www.preferential.co.uk

For further press information please contact Sarah Lloyd-Morrison tel: 020 8547 4006       
email: sarah@magneticpr.co.uk